If  there are small projects you are taking on without the help of a professional designer, try to mirror the clarity of your written message with an effective visual message.

The easiest way to accomplish visual clarity? Avoid using too many fonts.

Using numerous fonts and styles may seem like they are getting your point across, but having more that two or three can create a visual clutter.

Try changing the size of your text and the space around it to emphasize a message rather than changing the font, its style or color.

Being a prospective student is always overwhelming. You constantly receive more information than it seems like you can process at once. Cutting back on visual clutter makes your institution stand out and reinforces a clear and reassuring message.