When my son was picking a college, it was fascinating to watch him reviewing, accepting and rejecting all of countless brochures that flooded our mailbox.

Many of the pieces he discarded, but the few that managed to avoid the recycling bin were a catalyst to curiosity.

Most often it was persistence that won the day. If an institution was persistent in demonstrating their genuine interest in him and his plans, he took the time to respond. He did so mostly online with hours of casual website browsing between instant messages and Facebook.

In the end, to me it seems that persistence coupled with interesting messages got the best response. You know that everything your prospective students could want is online. So make your piece and persistence get them there.