Yes, personalization is everywhere nowadays. But just because you stick someone’s name on something doesn’t make it effective. Personalization is about more than just a name – in order for it to be effective, it includes variable content and imagery, plus RELEVANCE. If the content included is not relevant to the individual, personalization is just another name. Check out this article, which explains going beyond personalization and growing through relevance.
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posted by Erica on February 17th, 2010
Posted in Admission | No Comments » |